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3 Entrepreneurs and The Big Bad Wolf: A Modern Fable
by Sandra Martini

Once upon a recent time, there were 3 women who left their jobs to become entrepreneurs seeking control of their time, the desire to create more income and freedom to live their lives. This may sound familiar to you.

The first entrepreneur met an online guru who promised 6 figures in 60 days if she'd just follow these simple steps. So she handed over her credit card, followed the guru's advice about launching her programs and kept looking for the revenue. 30 days later, she launched something new, still looking for the revenue as she wondered why people kept unsubscribing from her list.

Then the big bad wolf came in the form of a recession economy and started knocking on her door.

"No, no, no, it can't happen" said the entrepreneur as she poured her life savings into her business and created and launched several more programs.

Then "I'll huff and I'll puff and I'll close your business" said the wolf.

So the wolf huffed and puffed until it became clear that the recession was the new economy, her list was completely burned out and the entrepreneur had to close her business, close to bankruptcy.

The second entrepreneur handed over her credit card, joined several masterminds and looked at what everyone else who proclaimed to be successful was doing and she copied them. She never considered what she wanted her business to look like and whether what was right for others would work for her as she searched for the revenue and wondered why she was still at her desk at midnight every day, missing her life, while her role models professed to work part-time.

Then the big bad wolf came in the form of a recession economy and family strife and started knocking on her door.

"No, no, no, I won't fail. I'm here to make an impact and I know I'll be successful" said the entrepreneur as she charged up her credit cards on new "miracle" programs and pleaded with her family to be patient, describing the joys of her impending success.

Then "I'll huff and I'll puff and I'll close your business" said the wolf.

So the wolf huffed and puffed until it became clear that the recession was the new economy and her family couldn't handle the financial or emotional stress anymore and the entrepreneur had to close her business.

The third entrepreneur decided up front that she was in it for the long-term and wanted to design a business which would generate profits for years to come in a way which allowed her to be fully present for her family and her clients. She was about substance. And so she set about designing just such a business, each year steadily increasing in both revenue and profits.

Then, can you guess? The big bad wolf came in the form of a recession economy and started knocking on her door.

"No, no, no, I won't fail. I'm here to make an impact and I'm set up for success" said the entrepreneur as she emailed her mentor and updated her business and marketing plans.

Then "I'll huff and I'll puff and I'll close your business" said the wolf.

So the wolf huffed and puffed until it became clear that the recession was the new economy and the entrepreneur kept tweaking and adapting so that no matter what the wolf did, her business held strong and, in fact, even prospered.

MY REQUEST TO YOU

While the above may sound like a fable, it happens all too often and to people you know. As you likely know, according to the Small Business Administration, 63 percent of all businesses fail within the first 5 years.

They fail due to 5 primary reasons:

1. A lack of vision and systematic strategy
2. No marketing plan or systems
3. No client follow-up systems
4. Trying to do too many things at once
5. And doing everything ad hoc

These reasons can be traced back to not having a clear design for your business success. A design which keeps the big bad wolf far away as you move steadily towards your ideal life.

If you're concerned the big bad wolf is going to break through your door when, not if, he visits your business, you'll want to take some time now to reinforce your foundations and ensure you have a strong business in place.


Sandra Martini may be contacted at http://www.SandraMartini.com

A Strategic Marketing & Profitability Mentor, Sandra Martini ( http://www.sandramartini.com/blog/), creator of Escalator Marketing, shows creative heart-based entrepreneurs how to build sustainable businesses without losing their integrity or their minds. You can catch up with Sandra on her blog at http://www.fromthedeskorsandramartini.com.



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Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /home/superp5/public_html/3-entrepreneurs-and-the-big-bad-wolf.php on line 179
Dec-07-2016



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