Human Performance and Achievement Resources
red line
Home Articles & Publications Directories Link Directories Topics Directory Specialized Interest Directories Performance & Productivity Blog Search

7 Proven and Profitable Public Relations Venues
by Jessica Swanson

If your small business is looking for ways to generate massive visibility, build brand recognition and produce targeted leads, there is no better way than launching your own public relations campaign.

Here are seven ways to instantly increase exposure to your small business:

1) Write and Distribute Press Releases. When you write a newsworthy press release, filled with keyword-rich ad-copy, you can bring hundreds, even thousands, of prospects, journalists and bloggers directly to your website. (For more information on writing press releases, read the second section of this ebook. )

2) Write and Submit Feature Articles. If you enjoy writing, then you should make a point to submit your articles to targeted publications that cater to your niche market. A national magazine that publishes your article could be worth up to $25,000 of free exposure for your small business.

To get started, study publications within your target market. Once you find appropriate publications, submit a short query letter to the editor letting them know how your article will benefit their readers. Once your query is accepted, send in a complete, concise and well-written article that provides well-crafted solutions to the readers of the publication.

3) Public Speaking. If you enjoy talking, public speaking positions you as an expert within your particular industry. Create a one-sheet that includes your name, topic, talking points, testimonials and how your speech will benefit your audience. Send your one-sheet to event planners and organizations that cater to your target market.

In addition, if you want public speaking to be a main staple in your PR toolbox, join the NSA (National Speaker's Association) or a local Toastmasters group. Both organizations will provide you with additional speaking strategies and skills.

4) Go On a Virtual Tour. Virtual tours started with authors who didn't have time to physically "tour" the country in order to promote their books. Thus, the authors created "virtual tours" in order to participate in live Q & A sessions with their audiences.

As a small business owner, you can participate in virtual tours as well.

To put together your own virtual tour, sign up for a free conference bridge line (ie. Next, create a short sales page that includes the title of the event, date, time and a bulleted list of how the session will benefit your audience. When your prospects signs up to attend the live call, they should submit a question that you will answer at the session. To create a professional environment, you may want to have a moderator join you at the live event in order to read you the submitted questions and ask any live questions that arise.

5) Get Blog Coverage. If you are interested in reaching a large audience instantly, try to obtain a link or mention about your small business from a high-traffic blog within your particular industry.

In order to accomplish this, you must adhere to a few blogging rules. First, you need to publish your own quality blog regularly. Second, you should be an active participant in the blogosphere. This includes making comments on other blogs, linking to other blogs and highlighting your favorite blogs and bloggers. Finally, begin actively participating with bloggers that you would like to create relationships with. You should comment on their blogs regularly and link to their blog when appropriate.

As you regularly participate on several niche blogs, it won't take long before some of the blogger send a link or mention your way. And, that's free exposure for your small business.

6) Go On a Blog Tour. When you participate in a blog tour, you appear as a guest blogger on a series of blogs (within your niche market). Your blog posts should be educational in nature (as opposed to a sales pitch) and focus on providing valuable information to the readers.

To "pitch" bloggers, simply send them a professional explanation of your blog tour, other blogs that you will appear on, possible blog topics and a link to your own blog.

Since bloggers are often looking for compelling content for their readers, if your "pitch" resonates with them, they will generally be happy to help you out with your blog tour.

7) Radio Coverage. Believe it or not, radio is fairly easy to get on. There are currently over 10,000 radio stations (and thousands more internet radio stations) in the United States today. And, all of the stations are constantly searching for topics for upcoming shows.

To get started call the radio station and ask to speak to the producer. (They like to hear your voice to ensure that it will work for a radio show.) Have your targeted "marketing message" ready to go and pitch the producer as to why your show idea would be an instant hit for their listeners. Keep in mind that radio producers are interested in show ideas (as opposed to stories). So, pitch them a show idea that will entertain their audience. In addition, follow-up with an email that includes a link to your online media kit and sample questions that they can ask you during the show.

Obviously, there are countless other ways to tap into the power of public relations as well. However, these seven venues provide a foundation for launching a profitable public relations campaign for your small business.

Jessica Swanson may be contacted at

Jessica Swanson, “The Shoestring Marketer,” has helped entrepreneurs, all over the world, explode their businesses using cutting-edge, proven and completely free marketing strategies. To download your FREE Marketing Kit, which has helped thousands of entrepreneurs, just like you, learn the exact techniques for marketing their businesses for NO-COST, visit: Shoestring Marketing Kit



Home Articles & Publications Directories Link Directories Topics Directory Specialized Interest Directories Performance & Productivity Blog Search

Website and contents ©1997-2011 C.S. Clarke, Ph.D. (Except where otherwise noted. Articles and content from other contributors are copyright to their respective authors.) All rights reserved.