One of the key components of branding is to create your own language. Every now and then a cool word trend comes along and for a while it's good . . . until it gets overused and the thing that was once the coolest is now the most UNcoolest and overused.
It's better to cash out your chips while you're still going strong. Check out the list of words below. If you're thinking about using them . . . my advice is to hold off and find something else. Instead, find something unique and original that will catch the attention of your ideal clients.
Here are my Top 4 . . . Please leave a comment below if you want to add to the list or disagree.
This word is extremely appealing because it elicits a feeling of human connection in its most primal form. Before we were complicated cities and cliques, we were tribes. Bless your heart Seth Godin, but, but your book took that word way, way, way too into the common vernacular and now everybody wants to go tribal. You can still foster deep primal connection . . . but how about finding a word other than TRIBE to describe it?
2. "THE NEXT LEVEL"
Where exactly is the next level? Will my GPS find it? The problem with this overused phrase is that it's nebulous and can't be pinpointed. You have to know exactly what level you're currently on in order to plot a path to the next level . . . and most people wanting the next level aren't really sure where they are. See the problem here? And besides the logical problems, it's just plain OVERUSED and tired. Cash it out.
3. "________ FOR WOMEN ENTREPRENEURS"
I'm going to catch serious flack for this one! Everywhere I turn people are changing their niche focus, and even brands, to zero in on women entrepreneurs. As a woman entrepreneur, I have no problem investing in services designed to help me, whether it's health related or business related. But . . . as a branding concept, it's reaching the saturation point. Don't stop marketing to women entrepreneurs . . . but do find phrases and hooks to stand out for your women entrepreneur clients without making them feel like they're running around with bullseyes on their backs.
Balance is important, but people's ears are becoming numb to the word. In the early 90?s it sounded cool because we hadn't been hearing it nonstop for 20 years. But now we have and it's time to communicate how you can help your clients in a more original way.
Looking for the Answer Key in this post?
I know your question (I have amazing psychic abilities, did you know that?) . . . "Well then, where exactly do we find new phrases? How can we tap into the next trend?"
My suggestions are:
* Hire me, because I rock when it comes to helping people find better ways to communicate what they do.
* Consult a Thesaurus for word ideas
* Be observant.
* Be bold. Early adopters are the first ones to try something, they don't wait until it's gotten mainstream appeal before they take action!
* Shift your focus from the buzzwords you've been using to the RESULTS people get from working with you.
Any other words or phrases you'd like to add to the list? Share your thoughts at http://vivavisibilityblog.com/overused-words/
Nancy Marmolejo may be contacted at http://www.VivaVisibility.com articles@VivaVisibility.com
Nancy Marmolejo teaches entrepreneurs how to break the cycle of struggle and mediocrity and emerge as confident, sought after, profitable business owners. Using her signature Profitable Essence™ system, Nancy’s clients learn to connect their authenticity and talents with what will make them the most money. Her approach is a blend of expert strategy, intuitive insights, and high octane creativity. With over 100 media credits to her name and numerous business achievement awards, Nancy is a respected expert with a loyal following from around the globe. http://vivavisibilityblog.com/