During a recent consultation with a client, we took a good look at her Facebook profile and her blog. This successful woman entrepreneur wasn't really into social networking, so she delegated out most of her tasks to her team. She mistakenly thought that she could reap the benefits of Web 2.0 marketing without actually having to show up and interact.
Together we looked at her pages, and immediately were struck by the sheer dullness of everything. Nothing sounded like her, nothing felt like her, and overall it was generic and tedious.
I can only compare her reaction to someone who sees an unflattering reflection of herself in a storefront window. "Oh no, is that what people are seeing?" she lamented.
"Yes . . . . sorry to break the news to you", I honestly replied.
In the world of social marketing, a dull public presence will sabotage your efforts and send potential clients running for the hills. This doesn't mean you have to put on a fake persona or try to re-invent yourself for the spotlight. It's about authentically being yourself and tapping into what attracts people to you.
Here are 3 strategies to use so you don't come across as BORING. Remember, you want to stand out as the voice that people remember, not just the voice people hear.
1. Add Some Sizzle to Your Status updates
Your status updates on Facebook or Twitter are great places to get people interested in learning more about you. You don't have to only write about your upcoming seminar or book launch to get people hooked into following you.
When I Tweeted that I had to get an outfit for my high school reunion, a whole High School Reunion thread began with people sharing about their reunions, why they liked them, why they hated them, I even got links to dresses people suggested I wear. This chit-chat approach allows you to interact with people on a different level, and also lowers the guard that people put up when they know your primary focus is on sales and promotions. Learn to mix up your professional updates with some snazzy personal info!
2. Battle Boredom with Great Photos
Changing your profile photo often is a great strategy for being more visible. On Facebook, you come up in the feed every time you switch profile pictures, and on Twitter your followers instantly see the change.
When I "Warholized" my profile photo, suddenly a whole bunch of my "Tweeple" followed in the fun with new spins on old photos. This not only shows that you don't fear change, it also reveals a creative side that clients and prospects enjoy seeing.
3. Don't Let Delegation Lead You Into Dullsville
Delegation is great and frees us up to get more done. However, if you choose to delegate the majority of your social networking, then you run the risk of becoming bland.
Go ahead and delegate out things that don't require too much of your personal stamp (such as event invites, blog posts which can be imported, or wishing people Happy Birthday). But when it comes to communicating heart to heart, such as on people's walls or posting your status updates, then make sure it's you coming up with the words. When you're not doing this, people can tell!
With so many entrepreneurs marketing themselves in the world of Web 2.0, you need to find interesting ways to stand out. No need to change everything about yourself, just look within and come up with ways to get people interested in you. Whether you use pictures or words, remember that every bit counts to build relationships and boost credibility.
Nancy Marmolejo may be contacted at http://www.VivaVisibility.com articles@VivaVisibility.com
Nancy Marmolejo teaches entrepreneurs how to break the cycle of struggle and mediocrity and emerge as confident, sought after, profitable business owners. Using her signature Profitable Essence™ system, Nancy’s clients learn to connect their authenticity and talents with what will make them the most money. Her approach is a blend of expert strategy, intuitive insights, and high octane creativity. With over 100 media credits to her name and numerous business achievement awards, Nancy is a respected expert with a loyal following from around the globe. http://vivavisibilityblog.com/