Book Review & Recommendation: The Little Black Book of Connections
by Jeffrey Gitomer
Review by C.S. Clarke, Ph.D.
This is it. Everything you ever needed to know about networking. Whether you want to connect for job hunting, career development, business development, sales or even social reasons. This marvelous little book tells you the essential principles and actions based on those principles.
It is quick, easy and enjoyable to read. It is solidly grounded in the real world and the "way things work." If you read all the books and articles on networking currently available and distilled out the workable, do-able advice in them, this is what would be left. It is an entire master course in networking in about 200 absorbing pages.
Jeffery Gitomer begins with "All things being equal, people want to do business with their friends. All things being no quite so equal, people still want to do business with their friends." This book is a primer on how to make friends for any purpose. What the author tells you to do is easy, simple and can actully be fun. He makes it clear that there are many possibilities for applying his principles. Even if you are shy or just a beginner learning to network, you can start from your current comfort zone and work forward into more assertive approaches. And you will be inspired to do so.
If you don't have a network, you don't get ahead in any aspect of life. The Little Black Book of Connections not only tells you why and how that is so, it tells you exactly what to do.
Get this book and get out and network, network, network.