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Use Teleseminars to Boost Your List
by Kendall Summerhawk

Providing a teleseminar is a perfect way to boost your internet marketing list. One of the easiest and most effective ways to do this is to get colleagues to feature and promote your call to THEIR lists.

The trick is to make the right approach so that you create a collaborative, win-win-win event. And, you must take the proper steps so that everyone who signs up for the call gets into your database.

Here are four teleseminar marketing strategies to make sure your list-building teleseminar event is a raving success:

Teleseminar Tip #1: Choose the RIGHT Teleseminar Partner

It's tough to get a stranger to say "yes" to your request to host a call that promotes you. Opt instead to ask a successful entrepreneur with whom you already have a relationship. If you're not on a first name basis with people who have name recognition and good-size lists, now is the time to start cultivating those relationships.

A few regularly-sent, hand-written notes of appreciation (without asking for anything in return) will often get your name known in a way that is authentic and sincere. Other good marketing strategies include attending in-person events and making it a point to introduce yourself so that successful entrepreneurs get a chance to connect your name with who you are.

Teleseminar Tip #2: Position Counts

Think ahead of how you can position your topic so it appears tailor-made to your audience. For example, my Platinum member, Vicky White ( recently partnered with a best-selling self-help author to host a teleseminar for the author's substantial internet marketing list.

Knowing the interests of the list meant Vicky could carefully craft a great teleseminar title that perfectly matched her specialty--Feng Shui-style clutter busting--with the spiritual interests of her host's database readers. Her title and marketing strategies were such a hit that she had over 500 people register for the call!

Teleseminar Tip #3: Make it Easy for Your Host to Promote Your Call

Your teleseminar host will be happy to promote your call if you provide her with everything she needs so she doesn't have to lift a finger to help you!

My client Vicky set up all of the call registration and thank you web pages, provided the teleseminar bridge line, sent her host the copy for the host's newsletter and sent questions to ask on the call a few days beforehand. Vicky noted that this was instrumental in her final results. Her busy host promoted the teleseminar more enthusiastically after the experiencing Vicky's poise and organizational skills.

Teleseminar Tip #4: If They're on Your Call, They're Now on Your List

When your teleseminar guests sign up for the call, you want to automatically add them to your database. Just be sure to inform them of that on the sign-up page so they feel respected.

I like to say something simple like, "Your teleseminar registration also includes a complimentary subscription to my e-newsletter, chock full of useful tips and strategies on how to market your small business (subscription valued at $197.00)."

Deliver Great Content and You've Just Gained More Than New Names

Adding 50, 100 or even 500 new people to your database is exciting. But even more important is the opportunity you now have to turn your new subscribers into long-term relationships. These relationships are the ones that will provide you with future sales for years to come!

Kendall Summerhawk may be contacted at

Would you like to learn more teleseminar marketing secrets that help entrepreneurs to quickly move away from "dollars-for-hours work" and create more money, time, and freedom in their businesses? Check out my web site,, for free articles, free resources and to sign up for my free audio mini-seminar "7 Quick and Simple Tips to Brand, Package and Price Your Services for More Money, Time and Freedom in Your Business." Award-winning small business expert Kendall SummerHawk is the "Horse Whisperer for Business."



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