Top Ten Tips When Business is Slow
by Judy Cullins
How's your business going to keep growing with the holidays and tax time coming? What can you do when most people don't want to spend money now?
If you are concerned the cash flow won't flow and you won't have enough income for the next months, check out these ten tips:
1. Create written copy to email your subscribers and other email lists.
Just for your faithful customers, send a free how-to report, a thoughtful poem to celebrate the holidays, or a free offer of answering a question via email. This action keeps your name out in front of your audience, and it makes them feel acknowledged.
2. Create a form letter to send by email to your potential clients.
It reminds them you are available for them if they are ready to make a decision. Sample: "Dear name or group, Just wondering if this is the time for you to begin action on your book, internet marketing or web project? As you know I work with small business people who want to write, publish and sell their books, that will make a difference in others' lives, become the savvy expert and household name, and build business profits consistently."
Follow with a special offer like a half hour phone session, or your free ezine or articles. Send it during or after the holiday.
3. Organize your computer files to locate the gold.
Perhaps you keep a folder called Articles to Edit as I do. When the muse calls, check it out for an unfinished article that you can edit and send to high traffic web sites and article directories. When you submit articles you will get your web site much higher on the Google and other lists. Slow time is a good time to clean out folders and files and keep only what's important to your business.
4. Offer a strategic alliance with top people in your field.
This can take the form of exchanging tips for ezines, exchanging web links, or even promotional copy to add to your site called, "Professional Resources." When I did this with a large company's ezine of 30,000 subscribers, I received back a spot where my monthly column sits--with a different how to article each time. Just another way to get yourself out there.
Email people who complement your skill area and offer to have them as mentor in teleseminar program, or offer yourself to them. Their email lists add many more prospective clients and sales coming your way.
5. Hire a part-time organizer-computer assistant.
Call your local high school or craigslist.com and place an ad for a virtual or in house assistant. It's a bit more than minimum wage usually, and you can double, even triple your business results with just a little help. If you don't promote each day, you lose your momentum and potential buyer's responses. You can do the creating, your assistant can send the emails out, clean up your files, and do article marketing for you.
6. Send out an email survey to discover what's on your potential customer's or client's minds.
Ask them what is the number one question they would like to have you answer for them. Then compile the questions and answers. Leverage them to place on your web site, place a few in several ezines to add new content, send out as an article to the high-traffic web sites and article directories where you'll be read regularly and attract these same readers to your web site.
7. Take some time off.
Renew yourself with a walk to hear the birds, see the green and enjoy the smells. On my walks I take a big whiff of Starbucks coffee aromas as I pass by to my local lake. Check out nearby places such as a spa, hot mineral springs, or gardens to be silent. Include more yoga in your day. One favorite way to relax is to read a good book.
8. Get your expenses tallied before tax season.
See what else you can do to get more deductions before the year's end.
9. Stop spending time on things you don't enjoy.
Say, "I let go of all that doesn't serve me." Look over your daily to do pages, and instead of dashing from one thing to another, list just 3 High Level Activities you want to accomplish for each day. The trick is to finish them before you wander to another lesser priority.
10. Make promotion and marketing part of your daily life.
Doing a little each day does bring great rewards. You may not get to pick the time someone uses your service or product, but ongoing promotion does work. When I found an email from one year ago from a potential client, I realize today he is with me as a full time client.
These tips are just the beginning. Put an easy attitude on as your build your business even during the down times. Then, reward yourself with quality time with friends and family.
Judy Cullins © 2007
About the Author
Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 13 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic" Get her free eBook "20 High Octane Book Writing and Marketing Tips" and two free monthly ezines at http://www.bookcoaching.com