Audio is a really fun, effective way to create connection with your website visitor. My audio mini-seminar series receives rave reviews...and makes sales for my different information products, like my Website Wisdom Writing course and upcoming "How to Charge What You're Worth and Get It!" audio and workbook program.
If you've been thinking about creating your own audio mini-seminar but weren't quite sure how to get it all set up, then you'll love these 7 simple steps.
There are several small steps that go into setting up your audio mini-seminar. Just follow them and you'll have your own audio mini-seminar up, helping you sell your services or products in no time!
Step 1 Decide on your audio mini-seminar topic
Choose a focal point for your audio mini-seminar. I usually recommend choosing a specific topic that directly relates to the type of service you provide and want to be hired for. Make your chose specific, targeted, and clear.
Tip: You don't need to cover everything you can help a client with in your audio mini-seminar.
Step 2 Decide on the number of steps
This is not the time to try and "teach" your listener to be an expert. Keep your audio mini-seminar focused on delivering tiny tidbits of information, organized into a specific number of steps.
Tip: I recommend 5 or 7 tips, delivered every-other-day by autoresponder.
Step 3 Include a "call to action" in each audio tip
Getting your listener to take action is a super way to deliver value. End each audio tip with a specific request your listener can take action on right away. Better yet, ask them to email you with the results!
Step 4 Record each audio
I recommend about 2-4 minutes for each audio length. I record mine right from my telephone, using my Audio Acrobat account. I love this service! It is fast, simple, and inexpensive to use. And, once you get a feel for using it, you'll find many more ways to put it to work for you as a valuable marketing tool.
Tip: Audio Acrobat lets you create different folders within your account. I store my audio mini-seminar recordings in one folder to keep them neatly organized.
Step 5 Post each audio tip on it's own page on your website
The more you can get your listener to go to your site, the better off you are. Post each audio tip on it's own page. Include an extra note, example, or checklist on the page. Your listeners will appreciate your thoughtfulness.
Tip: Create a link for the prior audio tips and include on each new tip page. This way, if someone didn't receive the last audio tip, or wants to hear it again, all they need to do is scroll down on the current audio tip's page and click on the link for any of the past tips.
Step 6 Set up the email autoresponder series
I use my newsletter broadcast system. You can also use the autoresponders that should come with your web hosting. If you're not technical, do NOT let this part trip you up! Ask for help from your web master.
All YOU need to do is write a short, upbeat email message introducing each of your audio tips. Include the link to the tip's web page you created in Step 4. I like to include a list of the upcoming tip topics to pique the readers' interest.
Tip: Add a "PS" to each email with a little tantalizing question or statement that they can ONLY find out about by listening to your audio.
Step 7 Add the sign-up form to your website
Add your opt-in box at the top of your home page AND at the bottom. Is that too much? No. It helps attract attention and encourages sign-ups. Get your web designer to create a graphical "doo-dad" (that's my technical term and my web designer loves it!) to draw attention to your audio min-seminar.
Tip: Add a graphical doo-dad for your newsletter too, so your free give-away looks even more tangible. Take a look at my site for an example of what I'm talking about.
It took me one day to get everything set up, tested, and working. Is it worth it? My website converts an average of 15% of the visitors to newsletter/audio mini-seminar subscribers. That is a fantastic percentage so, yes, it is WELL worth it!
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Kendall Summerhawk may be contacted at http://www.kendallsummerhawk.com firstname.lastname@example.org
Small business expert and author Kendall SummerHawk is the “Horse Whisperer for Business.” Kendall delivers smart, simple ways entrepreneurs can brand, package and price their services to quickly move away from “dollars-for-hours work” and create more money, time, and freedom in their businesses. To learn more about her book, Brilliance Unbridled, and sign up for more FREE tips like these, visit her site at: http://www.kendallsummerhawk.com