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Book Review: Dragon Spirit Related Resources

Review of Dragon Spirit

by Ron Rubin and Stuart Avery Gold
Review by C.S. Clarke, Ph.D.


This is one of those books you need to read with a highlighter pen in hand. Although it is a true how-to book, with as much practical advice as any other, it isn't written with the usual organization of one. It is written with the flow of a conversation, much as was their first book, Success At Life. You'll benefit greatly from marking the "gems" that you find sprinkled along the path of their words because you'll want to make a reminder list for yourself when you finish. They have quite a lot packed into a little book.

As an example of how packed the book is, consider one idea I highlighted on page 38, where the authors remind us that Charles Darwin is often misquoted as propounding the survival of the fitest, but really talked about survival of the most adaptable. Put that together with two ideas I highlighted on page 87 (middle of the book): "Your success is not determined by luck, it's determined by the actions you choose to take each and every day." And, "Successful people are willing to do the things that unsuccessful people are not willing to do."

Although to many those ideas may seem obvious, the authors have observed the same phenomena that psychologists see continually in their clients: (1) people avoid taking actions they find uncomfortable, even if they know the actions are necessary; (2) people keep right on doing the things they're comfortable doing, even if they know the actions won't work or are actually harmful. And therapy clients agree that they are acting in this manner but do not stop until they finally decide to "get well." If you want to have a "healthy" entrepreneurial venture, you have to learn and do the things that work and stop doing the things that don't work. Emotional comfort is irrelevant -- you will be adapted. Or you will fail.

Rubin and Gold tell you how to apply all these ideas and many more to self-promoting your enterprise. They also help you learn how to feel good about doing that.
About the authors of Dragon Spirit:
Ron Rubin and Stuart Avery Gold call themselves "Ministers" of The Republic of Tea. Rather than speak of their organization as a corporation or company, they have created a metaphoric independent state whose employees are "ministers," whose store outlets are "embassies" and whose salespeople are "ambassadors." Their state seems to be founded upon princples drawn from Zen and good entrepreneurial business sense, with a few other ideas thrown in for good measure. Learn more about the Republic at Republic of Tea.

 



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