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Email Best Practices -- 5 Key Elements
by Jessica Swanson

Most small business owners believe that email marketing is a simple process: you simply type up an email and send it off. A few years ago (before the onset of spam and CAN-SPAM laws), that may have been the case. However, in today's business environment, the email landscape has drastically changed.

In order to develop an email campaign that builds loyal subscribers and eventually turns those subscribers into customers, there are a few key points to keep in mind:

1.Permission is NOT an option. It's essential that every single person on your email list has opted-in via a form on your website. Today, sending unsolicited emails will only hurt your company's reputation. In addition, as tempting as it may be to purchase a list of one million prospects from a lead broker, you run the risk of creating angry prospects who can't wait to report you and your company as spam. Therefore, build your list through permission, not spam.

2. Focus on quality over quantity. Too many small business owners believe that a large list is the key to success. However, the truth is that a targeted list is the key to success. It's better to have 500 targeted prospects, than 5,000 untargeted leads.

3. Segment your list for better results. It's important that you take time to segment your list in order to send appropriate emails to appropriate leads. If you have prospects whom have made a purchase from you, segment them and send them emails that keep them happy and loyal customers (coupons, special offers, customer appreciation promotions).

4. Deliver value. As you build your list, you want to ensure that every time you send an email, it delivers valuable information to your subscribers. This is the key to building loyal subscribers who look forward to hearing from you. Avoid aggressive sales pitches and pushy behavior -- it's the quickest way to lose valuable prospects.

5. Call to action. Although it's important that you deliver valuable and educational information to your prospects, it's also important that each and every email asks your prospects to act. You may want them to call a 1-800 number, you may want them to register for a webinar or you may want them to take a look at your newest product. It doesn't matter what action you want them to take, just so long as you ask them to take some form of action.

Email is a very powerful option if used correctly. Therefore, take the time to implement proven email strategies to ensure the overall success of your marketing efforts.

Jessica Swanson may be contacted at

Jessica Swanson, “The Shoestring Marketer,” has helped entrepreneurs, all over the world, explode their businesses using cutting-edge, proven and completely free marketing strategies. To download your FREE Marketing Kit, which has helped thousands of entrepreneurs, just like you, learn the exact techniques for marketing their businesses for NO-COST, visit: Shoestring Marketing Kit



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