Improve Employee Performance With Enthusiasm
Not long ago, I reviewed the book The Enthusiastic Employee with a dose of my own enthusiasm. I've just received a press release on a tool created by the authors' company. It's called the "Sirota Enthusiasm Survey." After reading it and revisiting the site, I decided that it explains it all better than I could. And while I haven't personally used their services (not something I need), I am impressed with the book and want to call the company to your attention. So here's their press release:
New & Improved Workforce Research Tool -
Sirota Enthusiasm Survey Helps Companies Increase Productivity and Reduce Turnover
PURCHASE, NY - March 20, 2006 - Sirota Survey Intelligence has introduced a new service for smaller organizations designed to sustain and nurture the natural enthusiasm employees first bring to their jobs and increase an organization's bottom-line results.
The Sirota Enthusiasm Survey (www.employeechallenge.com) is a customized employee attitude survey based on the company's more than 30 years of employee attitude research and its critically-acclaimed book, The Enthusiastic Employee: How Companies Profit By Giving Workers What They Want (Wharton School Publishing, 2005).
“For the first time, our proven model to achieve organizational breakthroughs for the world's biggest and best companies is now widely available for organizations of from 100 to 1,000 employees,” said Douglas Klein, President of Sirota Survey Intelligence. “The survey employs the same mechanisms, professional scientific rigor, and superior client service Sirota has been known for in over 30 years in designing employee attitude surveys. Benchmark comparisons of survey results with previously studied companies are provided so that executives can see how they compare based on carefully selected questions from our extensive normative database,” added Klein.
No matter the company size, the great majority of employees are quite enthusiastic when they start a new job, according to Sirota's research. But in about 85% of companies, employees' morale sharply declines after their first six months on the job - and continues to deteriorate for years afterward. “Management is often primarily to blame for the decline in employees' enthusiasm - in both the policies and procedures companies employ in managing their workforces, and in the relationships that individual managers establish with their direct reports,” according to Klein.
The Sirota Enthusiasm Survey helps management maintain the enthusiasm employees initially bring to their jobs by helping them understand their company's strengths and weaknesses in the three core areas that drive employee enthusiasm. These are:
• Equity: Fair treatment and fair wages
• Achievement: Pride in a job well done
• Camaraderie: To be on a team that works to win
Balboa Capital, a leading independent leasing company, has already used and endorsed the survey. “We had done surveys in the past,” said Balboa Chief Executive Officer Patrick Byrne. But as the company was entering a major growth phase in 2005, “we needed more meaningful analysis and recommendations so we can retain employees and make them productive,” Byrne added. “I found few choices between online survey providers such as SurveyMonkey and consultants offering projects way beyond our budget and needs.” Byrne found that Sirota's approach met Balboa's needs perfectly. In addition, “Sirota went out of their way to answer questions for people new to surveys, and the web-based training materials were especially helpful.”
The Sirota Enthusiasm Survey consists of 40 core questions organized into the three critical drivers of employee enthusiasm. Management must meet all three goals to maintain an enthusiastic workforce. Employees who work for companies where just one of these factors is missing arethree times less enthusiastic than workers at companies where all elements are present, according to Sirota's research, and are significantly more likely to withdraw, produce less, etc.
Results are analyzed and interpreted by a team of behavioral science experts to provide an overall assessment of an organization's employee enthusiasm, as well as an executive summary with actionable items designed to sustain and increase employee enthusiasm.
The Sirota Enthusiasm Survey can save organizations large sums of money by reducing employee turnover, since enthusiastic employees are less likely to leave. It costs approximately 1.5 times a departing employee's annual salary to replace him or her in recruiting and training costs andlost productivity.
Plus, executives see: how their employees perceive communications, hierarchy, and advancement opportunities; which units are high-performing and low-performing; and how different demographic groups compare.
According to Sirota's President Klein, “By creating this more accessible offering, we are able to provide smaller, more entrepreneurial, and/or family-owned businesses with the same kind of guidance and information about leadership and management practices we supply to our FORTUNE 500 clients. While this product allows users the choice of engaging our organizational consultants for guidance in actions to be taken, it offers the same kind of data intelligence.”
About Sirota Survey Intelligence
Founded in 1972, Sirota Survey Intelligence (www.sirota.com) specializes in attitude research. Headquartered in Purchase, NY, Sirota has conducted thousands of attitude surveys around the world that have helped organizations build strong, productive relationships with their employees, customers, communities, opinion leaders, investors, suppliers, and other publics. The major results of their surveys have been summarized in The Enthusiastic Employee: How Companies Profit by Giving Workers What They Want (Wharton School Publishing www.enthusiasticemployee.com).
Compiled since 1972 and continuously updated, Sirota's multi-national, multi-industry database comprises data from millions of employees collected through the firm's employee survey research (predominantly among the Fortune 500). It is possible that the results from the companies in Sirota's database are more favorable than a national probability sample.