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Article: How To Get Professional and Trade Publications Free Related Resources
How To Get Professional and Trade Publications Free
by C.S. Clarke, Ph.D.


There are thousands of high-quality, interesting and informative publications available relating to every profession, business and industry. And while subscriptions can be quite costly, most are available free to "qualified" subscribers. I know about this because I've had several different free subscriptions based on work I was doing at various times. Some of them were so valuable I took paid subscriptions when I no longer qualified.

Why would a publisher give free subscriptions? Who is "qualified" to receive them? The answer to both questions lies in the simple fact that magazines and newspapers primarily make money from advertisers and the price of subscriptions is more for defraying the costs of delivery than for the publication itself.

Advertisers are interested in putting their ads in magazines and newspapers that have subscribers who are likely to buy their products and services. So, the publishers look for those subscribers. And they really value subscribers who have an interest in buying on behalf of organizations. Or those who influence purchases, such as, for example, consultants who serve large organizations and make buying recommendations.

That means that there are many folks that might qualify to receive free subscriptions who haven't given much thought to the kinds of influence they have. Sure, if you are the Director of Human Resources and have the power to order all the training programs for your company, you know you'll qualify. But suppose you are a webmaster who reviews and recommends training products to visitors on a site that gets a lot of well-targeted hits? Even though you have a one-man site, you probably qualify for the same subscriptions as the HR guy.

There are several sites that help you find trade publications of interest and get qualified for free subscriptions. The one I now use is TradePubs.com. Try them and find out if you too can get free subscriptions.

 

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