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How to Increase Business and Build Credibility by Showing Off What You Know
by Nancy Marmolejo

If you're in business for yourself, now more than ever is the time to spotlight your expertise and use it as a lead generating, business building tool. With the explosion of new media outlets and the public's increasing demand for information, tapping into and sharing your expertise with the masses is one of the strongest marketing tools around.

Whether you're just beginning to market your expertise or have been doing this for a while, check out these 7 tips to make it a winning strategy for your business and career.

1. Become An Expert At Stating Your Expertise.

No matter how much you know or how long you've been around, if you can't clearly state what you know, who you help, and what type of results you can provide, then your expertise will go unnoticed. Practice writing a 30 second elevator speech for your expertise, being as clear and articulate as you can be.

2. Understand Where Your Target Market Gets Information

From article marketing to podcasts to award ceremonies, there are hundreds of places to start being seen. Start a file or notebook with ideas on where you want your name to be well known. Challenge yourself to find 3 new venues for your expertise this year and map out an action plan to achieve that goal.

3. Figure Out What You Want In Return

How do you know if giving expert information is even helping your business? The answer: Create a Return On Investment (ROI) plan for your increased visibility. For example, you may want it to lead to more web traffic, paid speaking engagements, media coverage, more clients, or a higher level of prestige needed for your advancement.

4. Be Open to New Opportunities, Venues And Formats

The Internet has revolutionized how people get information and in what format. What worked a decade ago may not be as effective today. Be a trend watcher and latch onto new opportunities to position yourself as the spokesperson for your industry. Explore the reach of social networking, blogs, and other Web 2.0 hang-outs. Look for up-and-coming formats and claim them.

5. Toot Your Own Horn

It's important to let others know you're being called upon as an expert. Whenever you get featured prominently in the media or in your industry, start spreading the word. Publish it on your blog, social networking pages, send out a media release, mail a clipping to key contacts. It's up to you to carry the message that you're trustworthy, believable, and credible.

6. Examine Your Prices

One of the biggest mistakes emerging experts make is not raising their prices. The public perceives expertise as extremely valuable- if your consulting prices are still rock-bottom, then they'll think you are too. Reward your hard earned expertise with a pay raise. Find ways to monetize your expertise.

7. Stand Out and Sizzle!

Once you become an expert, you'll start to see hundreds of others sharing expertise on similar topics. It's up to you to be the memorable one. Take a look at your style, branding, unique qualities, niche, even your quirks and strengths. Use these to your advantage by positioning yourself as the person who stands out.

Using your expertise as a marketing tool can bring new clients, media exposure, free PR, prestige, and lucrative opportunities. Step up and claim your expertise and watch your business take off!

Nancy Marmolejo may be contacted at

Nancy Marmolejo teaches entrepreneurs how to break the cycle of struggle and mediocrity and emerge as confident, sought after, profitable business owners. Using her signature Profitable Essence™ system, Nancy’s clients learn to connect their authenticity and talents with what will make them the most money. Her approach is a blend of expert strategy, intuitive insights, and high octane creativity. With over 100 media credits to her name and numerous business achievement awards, Nancy is a respected expert with a loyal following from around the globe.



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