The Top 10 Ways to Market Any Business to Thousands by Leading Teleclasses
By Bea Fields and Roger DeWitt
As business owners, we all know that the key to fantastic sales is to let your customers have a personal experience of you. The difficulty, of course is that to give every customer that experience personally requires a tremendous time commitment of ourselves and our staff. So what do we do?
One solution is to leverage our time by doing the "wooing" once and then let that effort live on forever in a virtual format. It is about creating multiple products, programs, or streams of income from the core of our business that can sell and propagate without our direct intervention!
But how do we do that?
By using the up and coming medium of teleclasses!
By leading teleclasses (classes by telephone) you can leverage your classes in a way which will increase your productivity and the profitability of your business while becoming highly visible in your field or profession. You can become the expert in your field -- the "go to" person! This article will provide you with ten ways to leverage your teleclasses for maximum visibility and for driving thousands of customers to your door.
If you would like to know more about what a telelcass is and how it can support your business, download this audio What is a Teleclass? ([http://www.blipstudios.com/bea/teleclass_audio/teleclass_streaming.rm])
(1) Create audio recordings of your teleclasses.
Using a digital recording device such as the DM-1 Recorder by Olympus or a recording service such as Maklitel.com, you can capture your teleclasses on audio, which can be leveraged in multiple ways. This recording can be used as:
-A free download on your website (people love added value and a way to get to know you when they visit your site)
-A fee-based download (The going rate for a one hour download is approximately $19.00)
-A recording transferred to a CD and used as a business card (people love to have great content to listen to as they drive or walk)
(2) Combine several teleclasses, including recordings and written content, and create an online digital library.
An online digital library is a wonderful way to allow people the opportunity to buy a lifetime, annual, or month to month membership to your teleclass programs. Many people are unable to attend the teleclasses due to time constraints, so an online library will allow people the ability to experience your teleclasses in a self-study format. I recommend that you develop 20 solid teleclasses, record each teleclass, and combine the recordings with written content converted to PDF form, before opening your library. From here you will want to continue adding new content to the library each month to keep people interested and jazzed enough about what you are offering that they re-subscribe from year to year or month to month.
(3) Turn your teleclasses into an article(s) for online and hard copy publications.
Teleclasses are a wonderful opportunity to build written content which you can share with your target audience in the form of an article or press release. By writing articles, you can take the content from your teleclasses and put it into a format which positions you as an expert in the media. This article you are reading is taken from a telelcass by the title of Leveraging Your Teleclasses for Long-Term Sustainability, and I am submitting this in multiple locations on the internet and to several hard copy magazines. The great thing about article writing is that your written word is then disseminated to thousands of people around the globe who are in the market for the products and services you are offering.
(4) Take the content from your teleclass, and develop a 7-10 week e-course.
Marketing studies show that it takes 7-10 touches with a client before he or she will buy from you. By writing a 7-10 week e-course (a weekly lesson delivered by e-mail) you can drop valuable tips which are related to your teleclasses into the inboxes of your target market. Make sure to include information on your upcoming teleclasses in your e-course, and create an active link in the course so that folks know how they can purchase a product or a program from you in the future.
(5) Develop and sell assessments based on the content from your teleclasses.
People LOVE assessments, because they provide valuable insight into their needs, wants, strengths and shortcomings. A well-designed assessment can give you an instant connection to your target market and can position you as an expert in the marketplace. I highly recommend Assessment Generator for a professional looking template that is user friendly and very attractive. To learn more, take the assessment Are You Ready to Lead Teleclasses by visiting this link: Are You Born to Lead Teleclassses? (http://www.fivestarleader.com/AreYouBornToLeadTeleclasses.htm)
(6) Use a teleclass as the basis of a workshop.
A well written teleclass can provide a great outline for a workshop, and with very little effort, you will have a live presentation you can market to your target audience. You can customize the teleclass to integrate the language and address the needs of your audience. The core of your teleclass will not change…just the way it is packaged.
(7) Use your teleclasses as a basis for a radio or television interview.
Many radio and television talk show hosts are always on the lookout for guest experts for their shows who can provide them with valuable content for their listening audience. A great way to proceed is to transfer your teleclass to a CD and send this to as many radio and television talk show hosts as possible.
(8) Create a strategic alliance/fusion marketing alliance.
The strategic alliance is one of the most economically feasible and effective ways to reach your target audience and to make a big impact with your teleclasses. By forming a strategic alliance with businesses who are working with your target audience, you will be able to disseminate your teleclsses to a wider audience at a much lower cost. This approach will increase your visibility and will make you appear stronger to your market. An example might be:
You align yourself with a group of attorneys who provide legal services to your target market. You ask them to give your teleclass information to others, and in return, you send them business when a client needs legal services. It is that simple.
(9) Use your teleclasses to create a voice mail "Tip of the Day."
Make the most of voice mail and answering machines by posting a message that says "WOW!" Take the information from your teleclasses, turn the content into quick tips, and add a "tip of the day" on your message tape. This approach can prove to be highly entertaining and educational to callers, as well as a credibility and rapport builder for you. Tie this message back into your teleclasses as a way to generate interest by announcing upcoming calls or offerings on your website.
(10) Combine your teleclasses with those of your clients, colleagues, and prospects.
Combined programs are usually much more robust and interesting than programs offered by a single individual. By collaborating with your clients, colleagues, and prospects, you have the opportunity to strengthen relationships with others and create something incredible that you can leverage later.
This article was co-authored by Bea Fields and Roger DeWitt, who can both be contacted through TeleclassLeader.com
Bea Fields is an Executive Coach and the President of Five Star Leader Coaching and Training. She is a Consultant, Trainer, Public Speaker and author of the Five Star Leader e-course. She is the co-author of the Marathon Marketing E-Course for Coaches and Business Owners. For more information on the Marathon Marketing Course, visit: http://90daymarketingmarathon.com.