Do You Market Within Your Organization?
by Joe Dager
Do you use your marketing to sell inside your organization? Few projects are on time and under budget? These failures can be devastating to the individual, costly for companies and damaging to morale. Why do so many projects fall short of their initial expectations? There is a huge difference between who has a plan and hits the ground running, but as important is making an impact or creating a burning desire to get it done . Who is best at creating a burning desire than your marketing department?
Do you include them in your internal communications and projects? Are you ever forced to sell an internal project? Would it help if your marketing department was part of it? On the next important initiative work with marketing to sell the project within the organization! Marketing needs to play as important role in your internal communication as they do in your external communication.
Internal Marketing Suggestions:
1. Give it a name. So many times the sales & marketing will call it by a company name and operations will use it by the work order number. We cause a division between before it ever starts. It is also a lot easy to get behind a "Name" than Job #1405098-78965.
2. Next, work with marketing on the key milestones and the critical points of the project. Create an event on that day or reward. Plan celebrations based on the importance of the event. More importantly, leave everyone know the importance of the date beforehand.
3. A good project has completion criteria and save the biggest celebration for that. Have marketing recognize key contributors during the project and people that go above and beyond their normal duties to get something done.
4. The customer, did we forget him? Include them in your communication. Maybe even ask him to participate in certain celebrations or be seen during the process. Personalizing a project will always add more strength to a project.
Joe Dager may be contacted at http://www.business901.com firstname.lastname@example.org
Joe Dager is the founder and owner of Business901. He has been working in the small business field for over 30 years. Business901 develops and implements marketing, planning and performance systems. Business901 sells a variety of products for Small Businesses to include The One Page Business Plan and Ten Step Project Management. Result-based systems that links strategy, execution and accountability.