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Social Networking As a Media Strategy: How Twitter and Facebook Can Drive the Media to You
by Nancy Marmolejo

Social networking stands to be a strong training ground for media readiness, and entrepreneurs must pay attention to sites like Twitter and Facebook for a crash course in free media training.

If you want to get consistently called upon for expert commentary, you need to speak in catchy sound bites. What better place to practice than the quick pitch social networking worlds of Twitter and Facebook?

These four tips will help you leverage your social networking presence so it can serve as a media readiness tool. Remember: the media will go online first to check out your credibility. Use social networking as a PR strategy to reinforce your position as a sought after, credible expert.

1. Make Your Social Networking Profiles Media Friendly Use your social networking profile as a PR and media page by concisely saying who you are, what you do, what answers you can provide, and how you help clients. Think of it like you would a media page: strategically include mentions of your work, areas of expertise, client success stories, FAQs, and kudos from others.

2. Spotlight Success Stories Use blogs and other features to spotlight client successes, personal achievements, and more. This will bolster your credibility and demonstrate authority in your subject. Invite your clients to drop comments on your page, adding a visibility opportunity for both you and them.

3. Go Multi-Media Use video, audio, and RSS feeds to keep your content lively and up-to-date. Video and audio will showcase your expertise and act as a video demo, a tool professional speakers pay thousands to have produced and marketed! Your well created video tips can pave the way to TV exposure, speaking engagements, joint ventures and more!

4. Use Twitter to Practice Speaking in Sound Bites Twitter is the ultimate place to learn to be succinct, another key skill for media success. Long-winded answers can get rephrased by journalists, possibly changing the meaning or intention. Twitter's 140 character entries force users to get to the point. This is a prized talent when interacting with the media!

As online communication gets shorter and shorter, it's wise to keep up with the trend by practicing being clear and concise on social networking pages. Use your pages to spotlight the highlights of your business or career, serving as an "at-a-glance" view of who you are and what information you can provide to the media. When you take the guesswork out of busy journalist's lives, you're more likely to be contacted and called upon for expert commentary.

Nancy Marmolejo may be contacted at

Nancy Marmolejo simplifies social media for entrepreneurs so they can attract opportunities and build loyal customer fan bases. Nancy’s advice has been shared in over 100 media outlets as well as on her popular blog. Download her free resources by visiting



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