I’ve mentioned Unsplash.com before as a site to get copyright-free stock photos. Indeed, there are several sites that have sprung up over the last couple of years that provide excellent photography with either no copyright restriction or with very generous royalty-free licenses.
But today, I want to talk just about Unsplash.com. It has become a repository for spectacular landscapes. That’s not its mission. It serves up all kinds of subjects. However, more landscapes appear to be submitted than other kinds of photos.
This is a great opportunity in so many ways.
Think about it this way: look at the photo at the top of this post. What associations does it bring up for you?
When I first saw it, I thought I could smell the wood of the pier and the salty sea water under it. I could almost hear a gull cry. I thought how nice it would be to take a book and a folding chair down to that pavilion at the end of the pier and just sit, read and enjoy the silence, solitude and sea breeze.
Pictures like this are wonderful for inspirational posters. Or inclusion in inspirational videos (maybe even with the sound of a gull dubbed in.) They’re great in greeting cards and postcards. They are valuable to use as conceptual art for stimulating ideas for posts and articles of all sorts. They make fine backgrounds for compositing to create illustrations for books and ebooks.
There is no end to their uses. They are a treasure trove for putting together products quickly. Or making a point that you can’t fully express with just text.
Their greatest value, however, is in the fact that they make you feel something. They speak to the emotions of your readers or viewers.
Nature photography — especially landscape– and art actually has been shown in scientific research to quickly and effectively reduce stress and lift spirits.
Because of the emotional connection, folks who read your articles and books may be more engaged and more likely to write comments or reviews. People who view your nature/landscape themed videos may be more attracted to see more of your channel. The products you make from photos that are excellent in and of themselves will probably sell better. Especially if you are good at enhancing them and fitting them to the right products.
As I said, free public domain photos that are so good are a real opportunity. What are you waiting for?
Take it. Create something even more wonderful than the photos per se.