More small business interest articles…

Over the last few days, I’ve published some more guest articles that are helpful to small business/solo entrepreneurs/micro business. Take a look at these:

“The Marketing World is Changing” is a bit dated, because one of the first points Jessica Swanson makes is that “traditional marketing will be 1/3 as effective by 2010.” However, it is still relevant, even if the article is a couple of years old. It is true that traditional marketing has slipped considerably and that prediction may have come true (if we knew what to measure it against). What’s important about the article is that “do-it-yourself-on-a-shoestring” marketing has become available in a big way to entrepreneurs and is very, very effective. That’s good news for the new or soon-to-be entrepreneurs who are making the jump from employment to self-employment. And for those who are trying to start up while maintaining some sort of job.

In “Why You Must Attend Events To Grow Your Biz,” Michele PW outlines a rationale for attending events that not only help you learn more about developing and promoting your business, but also can give you opportunities to network with a variety of others who may help you with that or even become your customers or clients. So, go to seminars, workshops, continuing education classes for your profession and conventions. You’ll probably get lots more out of them than the cost of the actual educational offering.

In “Social Networking Mindset Tip: Be Approachable!,” Nancy Marmolejo helps you hone your social networking skills by showing you how to present yourself so that your warmth, charm and interest in others comes shining through. After all, social networking is personal. Your potential clients/customers want to see your inviting personality.

In “Leadership: 5 Barriers to Your Success,” Duncan Brodie reminds you that success requires you to have a clear idea of what that success looks like and be able to adequately describe it to others. Moreover, you must believe that it can be achieved and have specific goals that will lead to its achievement. And you must overcome both fears and inertia that keep you from continually moving forward.