The Hype

I just published a guest article Making Money on the Internet — Forget all the Hype — You Have to Work at This by Kathleen Gage. I’m always glad to see article authors who call the hype sellers on their bull hockey. While I don’t want to go off on a rant, I do resent the number of article authors and marketers who promise instant gratification–not to mention pots of money — by using their system to start a website.

Wow, you can put up a website in 10 minutes and start selling today! Sure. Uh-huh. You can fill that website with original and unique content via PLR and content spinners. Yeah. That really works — not.

(Now, I haven’t tried all of the PLR available nor all of the content spinner systems, so I can only talk about my experience in testing them. Pardon my skepticism, but to me it seemed on the face of it that they couldn’t work. Nevertheless, before I came down on the idea, I actually did the research. And, no, I won’t name the products or sites I tested. I will say, however, that I did not shell out any cash to check out the “premium” membership PLR sites. Who knows? Maybe there’s something in them. I’m just not taking the chance just in order to write a couple of articles or posts. I did test both free and non-membership pay for PLR products and found neither worthwhile. Take a free trial, and see for yourself if you think anyone would be interested in a site filled with the “content” some of these methods produce.)

Oh, you can actually do those promised things. It’s just that your site probably will have poor quality, have little recognition by search engines, and sell nothing, or almost nothing. And, no, having a bunch of low-quality, non-productive sites is not the road to multiple-streams of income.

You have to put as much work into a commercial website as a brick-and-mortar business. Sometimes more. At least in your own community you have friends and family to start the word of mouth marketing for your business. On the internet, nobody knows you. Unless, of course, you are a celebrity. Are you? Otherwise you’ve got to work for it.

Great video on critical thinking

The YouTube video below is an excellent presentation of the purpose, value and process of critical thinking. No amount of training or education can take the place of the ability to evaluate circumstances, analyze problems and think through solutions. It doesn’t matter if you are trying to get ahead in your company, building a team to complete a project or training your sole employee for your small business: you need to know how to think critically and teach your employees to do the same. Here’s a 5 minute introduction.

Contacts sports

Today I published an article from a guest author about the connection between making a good impression on one individual you meet and the meaning of that connection to a much larger group. (How to Meet 300 People in 30 Seconds, by Cynthia W. Lett.) It gave me a few more thoughts to expand on, a bit.

One of the first things I learned about networking and self-promotion was that the average person knows about 250 people well enough for them to be invited to his funeral. That figure came from a “rule of thumb” estimate made by funeral directors. The point was that every contact you make is a potential connection to about 250 others. And, of course, that’s the whole idea behind LinkedIn, Facebook and other networking sites.

Yet, do you ever stop to think about how important it is to make a good impression on each and every one of your contacts. Every time. New or old, your contacts will pass on their impressions of you to their own contacts. That works socially and in business. If you have a dispute with a colleague, your dispute — and your colleague’s interpretations of it — may be throughout the company grapevine, or even spreading on line, in a matter of minutes. If you do a good deed for a friend, a hundred people may know about it twenty minutes later. If you get drunk at a company party, someone with a camera phone may record it and post it to their blog in five minutes flat.

After all the time you spend trying to build your network, you definitely want good news spread throughout your contacts’ networks. Watch your appearance and behavior in person, on the phone, in mail and email, in public and on line. If you’ve got publicity, you’ve got a public following. Anyone and everyone has become the paparazzi.