In the following video, Jim Edwards — writer, educator and marketer — talks about searching for good keywords for your content. As he points out, most folks use the free Google keyword tool. And it’s a very good resource. It tells you what people search for in general. But there’s a better way to find keywords that people search for when they’re serious enough to want to buy something.
Whether you are offering information, education, services or products, you benefit from using “buyer keywords” as well as “searcher” keywords. The buyers are not only more focused on your topic than most other searchers, they are more specifically focused on sub-topics you may not have thought to develop. So finding them helps you get better keywords and gives you more topic ideas as well.
The following video tells you about using Amazon’s keyword search and suggestion tool to find out what folks look for at the world’s largest online retailer. Free, easy and “why-didn’t-I-think-of-that?” obvious. It’s approximately five minutes. If you can’t get it to play on this page, you can find it on YouTube: http://www.youtube.com/watch?v=Do5IGzhIvdM
For the folks that have been following my site for a while, you may have wondered why haven’t I posted to my blog or uploaded articles to the rest of the site since August. I’ll make this the short version. Complete site redesign. Development of e-books, training and other products/services. Documentation of what I’m doing and how I’m doing it and development of tools to make it easier. Tools and documentation I will share with you later. One person doing most of the work. No time to think. No time to post. No good reason to continue doing everything I’ve been doing for the last 15 years before the Panda algorithm pretty much destroyed the site. Developing new ways to get traffic and links. Some of you might even be able to identify with that.
Anyway, I plan to post to this blog a little more frequently. Be prepared for a discussion of my first Kindle book upload. Coming soon.