Today’s guest article on Superperformance.com is “A Firm Offer is the Only Real End of the Job Search,” by Ramon Greenwood. Greenwood describes an experience that is all too common in job hunting. You may have had the experience yourself. You’ve had a great interview and the interviewer tells you you’ve got the job. You should expect the final offer and paperwork in a few days. In a few days, or longer, you receive a letter or email saying the job went to someone else.
You’re devastated. You can’t understand what happened. You think your judgement must be failing, that you must have misinterpreted what the interviewer said to you. Or you’re angry that you’ve been misled. Either way, the longer you’ve been looking for a job, the harder the experience is for you. And these days, long job hunts have become the norm.
You can’t predict when something like this will happen to you, nor can you avoid feeling somehow betrayed. But you can be aware that it happens and that it’s not personal to you. In fact, more often than not, it is simply the workings of internal politics. Don’t count on a job unless you actually have the written offer in hand. And don’t stop looking for a job until you have a firm and written start date for an offered position.
Read Greenwood’s article and learn from the experience before it happens to you.
Another guest article I want to call to your attention is by Rhonda Hess. It’s title is “Do Your Next Coaching Clients Want What You’re Offering Them?” Although the article is addressed to coaches to encourage them to think about their marketing process, it actually applies to small business marketing in general.
People’s needs and desires are constantly changing. Granted, they are changing by small increments, but changing anyway. Whether you sell products, information or services, you need to keep up with the changing interests in your niche. You must adapt what you are doing to what your market wants. Hess’ article is a good, basic grounding in how the small business person can do that. Give it a read.