The Hype

I just published a guest article Making Money on the Internet — Forget all the Hype — You Have to Work at This by Kathleen Gage. I’m always glad to see article authors who call the hype sellers on their bull hockey. While I don’t want to go off on a rant, I do resent the number of article authors and marketers who promise instant gratification–not to mention pots of money — by using their system to start a website.

Wow, you can put up a website in 10 minutes and start selling today! Sure. Uh-huh. You can fill that website with original and unique content via PLR and content spinners. Yeah. That really works — not.

(Now, I haven’t tried all of the PLR available nor all of the content spinner systems, so I can only talk about my experience in testing them. Pardon my skepticism, but to me it seemed on the face of it that they couldn’t work. Nevertheless, before I came down on the idea, I actually did the research. And, no, I won’t name the products or sites I tested. I will say, however, that I did not shell out any cash to check out the “premium” membership PLR sites. Who knows? Maybe there’s something in them. I’m just not taking the chance just in order to write a couple of articles or posts. I did test both free and non-membership pay for PLR products and found neither worthwhile. Take a free trial, and see for yourself if you think anyone would be interested in a site filled with the “content” some of these methods produce.)

Oh, you can actually do those promised things. It’s just that your site probably will have poor quality, have little recognition by search engines, and sell nothing, or almost nothing. And, no, having a bunch of low-quality, non-productive sites is not the road to multiple-streams of income.

You have to put as much work into a commercial website as a brick-and-mortar business. Sometimes more. At least in your own community you have friends and family to start the word of mouth marketing for your business. On the internet, nobody knows you. Unless, of course, you are a celebrity. Are you? Otherwise you’ve got to work for it.

Small business marketing

The last three days, I’ve published some helpful guest articles for small business online marketing.  If you want your marketing efforts to produce more and better results, count on these basics to help.
How to Use Facebook for Business: Social Networking 101 for Entrepreneurs, Authors and Speakers covers the reasons why you want to be involved in social marketing and how to make it work on Facebook in particular.  Stephanie Chandler manages to tell you everything you really need to know, but makes it brief and to the point.  An excellent starter for those of you who haven’t yet taken advantage of Facebook for business.

In Get Your Marketing Mojo Working For You, Laura West explains the importance of “moving” or creating an emotional spark in your “audience.”  If you give people a reason to care and you approach them with the messages and in the media most compatible with your own style, you’ve got a formula that attracts attention.

Top 10 Ways To Get More Subscribers To Your Ezine reminds you that the old basics of building a contact list are stay relevant and workable.  Jim Allen wrote this in 2001 and it’s still fresh.  It still works.  And you still need to know it and do it.