Getting .edu and .gov backlinks the whitehat, dofollow, non-spammy way

Lately, I’ve been noticing posts and commercial offers for developing backlinks from .edu and .gov sites.

A great way of getting higher ranking for your website is to get backlinks from .edu and .gov websites. Google is quite fond of high quality backlinks to help determine the probable value of a website.

There’s a “grayhat” trick going around wherein you can get a previously set up blog on a .edu website so that you can write a few posts and then put in a link to your own website or sites to give yourself backlinks from a .edu domain. You buy the access to blogs from vendors who’ve found a way to set them up without being students, admins, faculty or other authorized staff. They create phony blogs which have the sole purpose of being a backlink source that they can sell to internet marketers. I doubt that reputable schools are going to be happy about being used that way. And I doubt that Google is going to be happy with the sites that got those backlinks with a trick.

It’s not necessary to pull a trick. If you want to get .edu and .gov backlinks, find blogs on education or government sites that allow commenting and will let you link to your site from your comment with “dofollow” links. Blogs that are relevant to your own work and content or have posts that you can legitimately tie in to your own site’s content.

Then, write good comments that add value to the posts you are commenting on. Comments will doubtlessly be monitored, so be clear about how your comments help the author or other commenters. It isn’t difficult to get your comments published. Most blogs revel in getting good comments.

To find good places to post comments, simply use a search like this:

site:edu inurl:blog “leave a comment” + the keyword(s) for your content.

You may have seen this search code elsewhere in a different, longer form. I find that this version often does a better job for me. For example, some folks say to use -“comments closed” and/or -“must be logged in” to exclude blogs that are unsuitable. However, there may be multiple blogs on an edu site, only some of which contain the excluding phrases. You may miss a lot of good blogs just because the site itself has those phrases but they don’t apply to all the blogs on the site. I have run the search both ways and found blogs that I missed when using the excluding phrases. Try it both ways.

You can also search for a particular school, for example; “site:harvard.edu.” It works especially well if you are an alum of the school you search. Being able to mention your connection to a school might help get your comments published if there is a lot of competition for commenting.

The same process works with .gov sites. For example, there are many congresspeople who have blogs and want to hear from you, whether or not you’re a constituent. Their blogs gain authority by have lots of comments, just as your own blog does.

Remember that you can get links from .edu sites in other countries, so look for the relevant domain designations such as ac.uk (for academic institutions in the U.K.) or edu.au (academic institutions in Australia.)

By all means, go get .edu and .gov backlinks. They can help tremendously with your ranking. But do it without trickery. Trickery often backfires.

Getting your blog found.

Technorati Claim: 6ZENWB9MKBRH

I’m doing a number of new things with my blog and the superperformance.com website to counter the effects of my disappearance from Google search results.

One of the things I’ve never done before is submit my blog to Technorati.com.

I know, I know. Many, many people have suggested it. Many have benefited from it. Many think that if you haven’t done it already you’re not serious about your blog. But, other stuff seemed to take priority and I never got around to it. After all, everything was going fine.

Anyway, for those of you who think I should have done it much earlier, I’m doing it now. You can see that I started this post with the code Technorati asks you insert in a new post to verify that you are indeed the author of the blog you are claiming.

For those of you who have been remiss, as I have, I’d like to recommend that you first take a look at an article on Problogger.com: “Three simple actions that doubled my website traffic in 30 days” that will give you an idea of how much it can help to have a website properly tagged in Technorati.

Also, The Design Intelligencer {the seltzer blog}: “What is Technorati and how can it help me?” tells you in detail what you need to do to get signed up and “claim a blog” on Technorati.

One of the best ways to develop local customers or clients

“4 Ways to Build Your Ezine List Without Spending a Dime,” by guest author Sandra Martini, was yesterday’s article on superperformance.com. The four methods she outlines are well-established, effective ways. If you’re not using at least three of them, you are really missing out.

Unless you are a nationwide (or international) seminar giver, however, method #1, public speaking, is mostly useful for getting local subscribers. So, it’s best for those of you with local businesses. And for local businesses, it is outstanding.

The problem with public speaking as a method of developing clients or subscribers is that few people want to do it. After all, in study after study, people rank speaking to an audience as their top fear. People are more afraid of public speaking than of dying.

If you do have a local business rather than a web-based one, you would benefit tremendously from public speaking. It would be worthwhile to learn to overcome your fear and learn how to be a good speaker.

Also, you don’t need to limit your speaking to making free talks at local service clubs, the “Y,” and Chamber of Commerce meetings. That will certainly help get you known in the community. But, you can also make a great local name for yourself, get new clients and customers, and make a little money by giving half-day classes through the local community college’s continuing education program. This worked well before the Internet and works well now. Once you get comfortable speaking for audiences, this ever-effective way of showing off your expertise becomes exciting and enjoyable.

Although I’ve said it often before in my articles and blogs, the best way to get over the fear of public speaking is to learn to be a speaker in a less public environment with a lot of support from others. The organization that provides the environment and support is Toastmasters International. A great number of fine speakers started as Toastmasters. (I’ve often wished that school teachers and college professors were legally required to go through the program!)

Toastmasters has a great variety of clubs in almost every community in the U.S. They have meetings available in mornings, before usual work times, at lunch times, and in the evenings. You are bound to find a group with the kind of people you want to learn with, at a time you can get there. You could even start a club of your own and get exactly the right people in it.

If you have a local business and need to develop clients or customers from your community, give speaking — and Toastmasters — a try. Go to http://www.toastmasters.org/.