Earlier today I published a guest article on superperformance.com, “Increase Income – 7 Quick Tips How to Prioritize and Tame Those Ideas Spinning Around Your Brain.” Guest author Bonita L. Richter has a great set of suggestions for helping you get focus on and prioritize the creative ideas for your business that tend to run wild in your head.
Many entrepreneurs I know aren’t stuck for ideas for improving their businesses, creating new products or services or developing new marketing methods. It’s the other way around: they have way too many ideas and don’t know how to investigate, analyze and compare them. Picking the best one and working on it is the problem.
This is one of the reasons I started writing some posts on product creation/development. There are millions of ideas being screamed at us in articles, videos and ads on the Internet. It’s the same for ideas on marketing. It’s the same for ideas on business structure. And so on. How do you choose among them? What’s the best fit for you? What’s the best timing? Where do you start?
You start by sitting down with pen and paper (or a word processing program), clearing your mind of monkey-chatter and doing some structured thinking. The exercises Richter suggests are a good method.
Try them out.
Another guest article I published yesterday, “3 Ideas for Getting More Coaching Clients,” also helps you focus on developing your business. From the title, it appears to be about developing a coaching services business, but it is actually much more.
Marnie Pehrson tells you how to improve your services business by building related products. Those products can be a less expensive presentation of your helping expertise than your actual services. And some of them can be developed as freebies to introduce potential clients to your services. Any services, not just coaching.
Think about it. Coaching and many other services can be quite costly. Potential clients may want to “try before they buy.” Books, workshops, videos, e-books, and so on can show them what you can do and give you a chance to make money on your promotion instead of spending money on promotion. Win-win, no?