Customer service, marketing online and Grandpa’s success secrets

Here’s an update on the articles I’ve published since my last post here:

“How to Hire Customer Service Stars,” by Jeff Mowatt is a set of excellent tips for hiring people who are willing to go the distance. Sales is not your number one concern if you are in business for the long haul. Whether you offer a product or a service, making the customer experience in dealing with your organization a good one should be your focus.

That means having employees who are not only capable of dealing well with customers’ needs and desires, but who also give their jobs their very best. Jeff Mowatt puts his finger right on the button.

A couple of his suggestions sound a bit radical. You might not want to implement them exactly as outlined. However, the principles behind the suggestions are sound. So adapt them to your own convenience.


Using Toto, the dog from The Wizard of Oz as a comparison, Bernadette Doyle wants to pull back the curtain of disguise from online marketing. Just like Toto pulled back the curtain and revealed that the “wizard” was just an old man pulling levers.

In “What Toto Has To Teach Us About Marketing,” she reveals the simplicity of what you need to know and do to reach your customers or clients. And get them to hire you or buy your product.

Her most important point is that you needn’t be confused or intimidated by the technology involved in online marketing. The principles of marketing are the same both online and offline. And they are not complicated.


Michele PW offers “3 Secrets to Business Success I Learned From My Grandpa.”

Business wisdom is timeless. It may be expressed differently in each generation, but business is about people dealing with people, and human behavior changes very little over time. Even millennia. So, you can learn much from your parents, grandparents and other elders — about business and life in general.

Michele points out what she learned from her Grandpa about making your own luck, developing yourself through group mentoring and using your strengths and characteristics to your best advantage.

She only wrote an article. Considering the wealth of experience you can mine from your elders, you could probably write a book on it.