Lately, I’ve been noticing posts and commercial offers for developing backlinks from .edu and .gov sites.
A great way of getting higher ranking for your website is to get backlinks from .edu and .gov websites. Google is quite fond of high quality backlinks to help determine the probable value of a website.
There’s a “grayhat” trick going around wherein you can get a previously set up blog on a .edu website so that you can write a few posts and then put in a link to your own website or sites to give yourself backlinks from a .edu domain. You buy the access to blogs from vendors who’ve found a way to set them up without being students, admins, faculty or other authorized staff. They create phony blogs which have the sole purpose of being a backlink source that they can sell to internet marketers. I doubt that reputable schools are going to be happy about being used that way. And I doubt that Google is going to be happy with the sites that got those backlinks with a trick.
It’s not necessary to pull a trick. If you want to get .edu and .gov backlinks, find blogs on education or government sites that allow commenting and will let you link to your site from your comment with “dofollow” links. Blogs that are relevant to your own work and content or have posts that you can legitimately tie in to your own site’s content.
Then, write good comments that add value to the posts you are commenting on. Comments will doubtlessly be monitored, so be clear about how your comments help the author or other commenters. It isn’t difficult to get your comments published. Most blogs revel in getting good comments.
To find good places to post comments, simply use a search like this:
site:edu inurl:blog “leave a comment” + the keyword(s) for your content.
You may have seen this search code elsewhere in a different, longer form. I find that this version often does a better job for me. For example, some folks say to use -“comments closed” and/or -“must be logged in” to exclude blogs that are unsuitable. However, there may be multiple blogs on an edu site, only some of which contain the excluding phrases. You may miss a lot of good blogs just because the site itself has those phrases but they don’t apply to all the blogs on the site. I have run the search both ways and found blogs that I missed when using the excluding phrases. Try it both ways.
You can also search for a particular school, for example; “site:harvard.edu.” It works especially well if you are an alum of the school you search. Being able to mention your connection to a school might help get your comments published if there is a lot of competition for commenting.
The same process works with .gov sites. For example, there are many congresspeople who have blogs and want to hear from you, whether or not you’re a constituent. Their blogs gain authority by have lots of comments, just as your own blog does.
Remember that you can get links from .edu sites in other countries, so look for the relevant domain designations such as ac.uk (for academic institutions in the U.K.) or edu.au (academic institutions in Australia.)
By all means, go get .edu and .gov backlinks. They can help tremendously with your ranking. But do it without trickery. Trickery often backfires.