Tom Antion, a well-known trainer of presenters and marketers, has made a helpful little video he calls “YouTube Marketing Tip.” It’s a wow of a tip.
If you’ve been paying attention to recent marketing trends, you know that making and publishing videos on your site and on YouTube can help your site or blog rank well in the search engines. Even better, you can beef up the attention your videos get by adding transcripts. Search engines like words. It helps them understand what the video is about. And with its current technology, YouTube can sync your transcript to your video as it runs.
Antion explains how this works, what are the benefits and how to do it yourself inexpensively.