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Open Your Mind to New Ideas
by Bernadette Doyle

Do you know what is wrong with the following two statements?

"I already know that." "I can't see how that applies to my business."

Both will put a lid on your income.

You've likely uttered them at some point. They may seem like perfectly reasonable statements, but they are not. They are blinders that will prevent you from seeing new opportunities to grow your business and increase your revenue.

It is so important that you keep an open mind about new ideas for your business. It is important not to dismiss something simply because you've heard it before, or think it doesn't apply to you.

In business, repetition is a valuable tool. For instance, in my business. I use the same principles, the same processes over and over. And I get results, over and over.

When you hear or read about something you've come across before, you may be tempted to say, "I already know that." But there is a big difference between knowing something intellectually and knowing it, as dancers say, in the muscle.

So instead of tossing the idea away, challenge yourself a bit. Try the "Dr. Phil test" -- ask yourself, "How is it working for me?"

If you are producing the results that you want, only then may you can say you truly know something. But, if your external results aren't quite where you want them to be, then there is something that, at some level, you still don't know.

You may grasp the idea intellectually, but you may not have it fully integrated and absorbed. There is always a chance that you can learn more about something that you think you already know. Keep your mind open.

The second problem statement is related to keeping an open mind. Just because you can't readily see how an idea applies to your business, doesn't mean that it isn't applicable to your business.

For example, you might hear about a great marketing technique for selling to individual clients, but think, "I can see what you're doing, but I'm selling to corporates, so I can't see how it will work for me."

Or if you hear about a product idea, you think, "What I'm offering is more intangible. It's not a hard offering that's going to help people make more money. So how do I map that over to my business? I can't see how it would work."

Even if you can't immediately see how it applies to your business, it doesn't mean that it's not applicable. It just means that you can't see it yet.

To get beyond this, start paying attention to the difference between the external form and the underlying structure of the new idea.

E-mail marketing may not be the right tool for your type of business. But if you look beyond the external form of the idea -- the e-mail -- and consider the underlying reason behind it -- reaching more clients simultaneously -- you might find that it leads you to the tool that is right for you.

You need to start looking beyond the face value of things. You need to start looking beneath the surface. Delve into the underlying reason behind an idea.

When you do this, you will find that there is more to an idea than you already know. And you may find a way to employ a new or different technique to increase your income.

Bernadette Doyle may be contacted at

Bernadette Doyle publishes her weekly Client Magnets newsletter for trainers, coaches, consultants, complementary therapists and solo professionals. If you want to get clients calling you instead of you calling them, then get your free tips now at



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