Pitch Like a Girl : How a Woman Can Be Herself and Still Succeed
by Ronna Lichtenberg
Review by C.S. Clarke, Ph.D.
Pitch Like A Girl is a book for both genders. Although this book is addressed to women, if you are a man, you'll find most of it applies to you, too. Because, as Lichtenberg amply illustrates, there may be fixed tendencies arising from "hard-wiring" in the different male and female brains and hormonal systems, but tendencies are subject to manipulation by socialization, by learning and by choice. So, we all end up with both blue (traditionally male) and pink (traditionally female) characteristics.
Ronna Lichtenberg provides her readers with three exceptional tools to improve communication and transactions across the styles that divide us:
1) She simplifies relevant scientific literature on the roles played by physical, psychological and sociological gender differences and makes it easy to understand and interesting to read.
2) She provides handy set of color-coded categories for how those differences work. That set is very useful for accurately interpreting other people's words, behaviors, expectations and intentions.
3) She gives exact, specific instructions on how to use your new understanding to get ahead in business -- and get what you want elsewhere.
In Pitch Like A Girl, you will learn to how to recognize and value both blue and pink characteristics (and your own particular blend) and use your tendencies for your highest benefit. You'll appreciate that the so-called "gender gap" in communicating is really a "pink" and "blue" gap that occurs within genders as well. So you'll be better able to talk to, negotiate with and make presentations to anyone by identifying his or her overall tendencies. In that, this excellent book adds substantially to the literature on male-style and female-style communication (such as Deborah Tannen's books You Just Don't Understand and That's Not What I Meant).
Of course, the book is about more than communications. The author's expression of the need for assertiveness and self-promotion in what she calls the "Me, Inc." approach is of interest to both "pinks" and "blues". As the saying goes, if I had a nickel for every time I explained the concept to both male and female clients, well...I'd have a whole lot of nickels. Let me just say, if you only get this one concept out of this and apply it, you'll be much more effective as an employee, an entrepreneur, a boss or whatever else you are. It is golden.
For women in particular, though, Lichtenberg addresses in depth issues all women face, pink, blue or evenly-striped. Issues that men are unlikely to face for many physical and cultural reasons. Best of all, she doesn't just help you understand them, she has ideas for exactly what to do about them. Men can just skip on to the generically useful parts.