"The Secret" Works In Business As Well
by Ed Horrell
The vast popularity of the newly released book entitled "The
Secret" has validated the enormous interest in concepts that
will help individuals get what they want. Readers learn that the
secret is the understanding of the force of The Law of Attraction.
The Law of Attraction is simple to learn and powerful to
practice. It begins with the understanding (and acceptance) of
the scientific principle that energy attracts like energy.
Since our thoughts are energy, we actually attract what we think
about, what we focus on. If we focus on positive things we get
positive results. Negative thoughts lead to negative results.
These results can be as simple as finding parking places or as
complex as relationships. In every event, results begin with
thoughts. Thoughts are the beginning of virtually every action
and we can control these actions by these thoughts.
The Law of Attraction is not new. It has been discussed for
years, sometimes under different names or descriptions, but the
concept hasn't changed for centuries. That said, the popularity
of the new book and its contents overwhelming considering the
number of sales of the book since its release.
Interestingly enough, The Law of Attraction plays an important
role in business and customer service as well. When understood
and applied organizations can completely redefine their cultures
for the better.
The Law of Attraction in business works like this: when you peel
back the layers of any business you get to the core. At the
core are certain beliefs and certain values. This value system
drives the decisions at the very highest level of the business.
Beginning with the CEO, the values of that individual are made
clear by that person's actions; what they say, how they speak of
their employees, customers, family, competition, beliefs, etc.
As they grow and move up the ladder they become directly
responsible for the recruitment of hi-level subordinates who
will work closely with them. The Law of Attraction states that
they will attract "like" people. Look around and you'll see
this validated every day. People with similar values and beliefs
will become attracted to them. Similarly, those with
conflicting values will not be comfortable in the environment and
they will leave.
These values (the energy) expand as growth occurs. The
executives attract managers with similar values and beliefs and
the managers attract similar employees. The culture becomes
defined even to the point of attracting similar customers! The
company, in affect, can actually determine the type of customer
they want to attract based upon the practice of The Law of
Attraction.
Look around at the companies with whom you do business. Low
energy organizations are likely to be led by lower-energy
leaders, perhaps with value systems based upon their personal
motives and desires. Their leadership values become clear and
the people they recruit quickly recognize that their "leader" is
out primarily for himself so they become ambivalent and
de-energized. You can guess the type of people THEY attract.
Look then at business leaders who are energized and
values-focused. They attract similar managers and employees who
likewise attract in the same manner. As customers detect this
energy they are drawn to it. This is The Law of Attraction.
Are you happy with the employees and customers that YOUR company
attracts? It can change... but it must come from the top.
It's the Law.
Ed Horrell is the best-selling author of "The Kindness
Revolution" which shows companies and organizations the
importance of values-driven customer service and leadership.
Information on his keynotes, books, and seminars can be found on
his website at http://www.edhorrell.com.
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