Secret Formulas for Writing Headlines That Sell
By Shelley Lowery
We all know the importance
of a powerful headline. However, writing a great headline isn't as easy as
An effective headline will literally force your potential customers to learn
more. It will instantly ignite a certain emotion and intrigue them to read
In order to write an effective headline, you must learn how to use specific
words to achieve a specific reaction.
Before writing your headline, you must first learn a little bit about the
basic human motivators. According to psychologist Abraham Maslow, human behavior
is always the result of one or more of five basic needs. He listed these
needs in a sequence that he refers to as "the hierarchy of human needs."
He believes that until a less important need is met there won't be any desire
to pursue a more important need. Below are the five human motivators, beginning
with the basic needs and continuing to the most important needs.
Physiological - Basic human needs include hunger, thirst, shelter, clothing
Safety (Security) - Human need for physical, emotional and financial security.
Social (Affiliation) - Human need for love, affection, companionship and
Esteem (Self Esteem) - Human need for achievement, recognition, attention
Self-actualization - Human need to reach their full potential.
When you are aware of the basic human needs, you can incorporate these needs
into your writing. A great headline will appeal to your potential customers'
emotions. You must feel their needs, wants and desires and write your headlines
with passion and emotion.
When writing your headlines, keep in mind, you only have a few seconds to
grab your potential customers' attention. If your headline doesn't immediately
catch their attention, they'll simply move on and never return. Below are
several different formulas used by professional copywriters to write compelling
"How to Increase Your Sales Up to 500% by Using This One Simple Strategy"
Headlines beginning with 'how to' are very successful, as the Internet is
all about information. Internet users have a strong desire to learn. A headline
beginning with 'how to' immediately grabs your potential customers' attention
and forces them to read on.
"Are You Sick and Tired of Working For Someone Else?"
Headlines written in the form of a question are very effective, as they appeal
to your potential customers' emotions. When they read a headline written
as a question, they'll answer the question in their mind. If the question
identifies a specific need, want or desire, they'll read on.
"Double Your Income Within the Next 12 months --Guaranteed!"
A command headline focuses on the most important benefit your product or
service has to offer. It instantly demands your potential customers' attention
and intrigues them to read on.
"Announcing a Brand New Breakthrough in E-Publishing"
News headlines are very effective and used to announce new products and services.
They are written in the form of an announcement or introduction and create
"Internet Marketing Exclusive is Pure Genius -- Our Sales Have Increased
Headlines written in the form of a testimonial are very effective, as they
instantly begin building trust.
When writing your headlines, certain words, when combined together, will
literally draw your readers' attention to your ad. Below are of few of these
"Power Words" that consistently work.
According to a Yale University study, the following words are the most powerful
words in the English language.
Just as certain words ignite different emotions, certain subjects have a
broader interest than others do. Some of the most popular subjects include
wealth, love, health and safety.
Take your time and try the different formulas according to your needs. Use
a combination of the power words and write a headline that sells. By learning
the art of writing headlines that focus on the basic human needs and emotions,
you can increase your sales considerably.
Copyright © Shelley
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design
Mastery. http://www.webdesignmastery.com And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book. http://www.ebookstarter.com Visit Web-Source.net to sign up for a complimentary subscription to Etips
and receive a copy of the acclaimed ebook, "Killer Internet Marketing